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Instagram Key Stats (March 2021):
- 55,857 followers.
- 83k+ impressions per week.
- 50.4% Melbourne based.
- 93% 18-54 year olds.
- 63% female.
Other Key Stats:
- 1,100 views per month on MelbourneExplorer.com
- 3.6m total views on Google Maps.