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Instagram Key Stats (1 March 2020):
- 56,082 followers.
- 83k+ impressions per week.
- 47% Melbourne based.
- 54% 18-34 // 93% 18-54 year olds.
- 63% female.
Other Key Stats:
- 1,100 views per month on MelbourneExplorer.com
- 2.3m total views on Google Maps.