Taking its cue from the elevator selfie phenomena, Crown Metropol unveils Australia’s first moving art exhibition ‘Metropol Elevated’.
Unsurprisingly, the selfie phenomena takes on a life of its own inside the humble elevator – and to make the art of the elevator selfie that much easier – Melbournians will now be able to perfect their pout in front of an incredible visual backdrop with the launch of Australia’s first elevator art exhibition opening at Crown Metropol.
Over four weeks from October 26, elevators inside Crown Metropol will see every surface transformed into eye-popping works of art that hero the bold and colourful work of Melbourne artist, George Rose. Lift users will be treated to an incredible ride – with vivid designs printed on every surface of the three dimensional space including the walls, ceiling and floor of the elevators.
Renowned Melbourne artist, illustrator and muralist George Rose is known for bringing together bold colour and typography to spread uplifting messages in the most unexpected of places. When asked why she chose elevators inside one of Melbourne’s most popular hotels as her latest canvas, Rose says she wanted to tap into the elevator selfie phenomena and add a unique twist.
“I’m always looking for quirky and unusual places to showcase my art – it’s exciting that I can bring a little bit of my personal style into such an iconic Melbourne hotel and reach an audience from near and far,” Rose says. “As people step into the lift I want them feel like they are becoming a part of the art.”
Throughout the exhibition guests will also have the opportunity to win a night’s stay at Crown Metropol Melbourne by snapping a selfie in the elevators, sharing on Instagram with the hashtag #MetropolElevated and can also show their selfie at Mr Hive Kitchen & Bar to receive two cocktails for the price of one to share.
For more information, please visit: Crown Hotels
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